10 Great things NOT to do with Google AdSense

Google Adsense 348 Comments »

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all “thank you” pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor’s ads (like Overture’s) on the same page at the same time.

That just makes plain good sense. Google doesn’t demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don’t “beg for clicks” or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• ”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• Hidden text or links of any type.

• Excessive outbound links on any page. Google recommends no more than 100. I’d keep it way below that.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

12 Items You CAN’T Sell On eBay

eBay 50 Comments »

Millions of would-be entrepreneurs want to sell things on eBay. eBay is the #1 home-business opportunity in the world right now, so it’s natural that many are eager to find highly profitable items for re-sale on eBay. However, it’s important to know that there are certain items that can’t be sold. Here are a dozen of them …

Some items are copyright infringement and can actually land a seller in federal prison:

1. Knock offs of music, TV shows or movies. The “bootleg” movies, for example, are often made by guys who sneak a movie camera into a newly-released movie where presumably, they crouch behind a seat and make a crummy copy. There is a large production of these counterfeit items in Asia where US laws have no power.

2. Software and computer games can likewise be copied and their sale is illegal by all US laws.

Naturally, the items above may be sold if you have a copy that you purchased legitimately and no longer want.

3. The so-called “replica” market for handbags, designer sunglasses and clothing is definitely forbidden although these items are often sold in physical stores around the US. Ironically, when attending eBay Live In New Orleans in 2004, we found a store in one of their famous markets selling replica purses that were not allowed on eBay.

4. Lazy and less-than-honest sellers often steal copyrighted material from other sellers. This has happened to me many times and eBay has a program called VERO (Verified Rights Owner) that will remove offending auctions, although there seems to be no penalty attached to the seller, which is unfortunate.

5. Alcoholic beverage sales are not allowed although a beverage “container’, especially those of wine, may be sold for its value.

6. Cigarettes, cigars, smokeless tobacco or coupons for such items are not permitted on eBay.com.

The eBay rules for collectible tobacco and alcohol containers are the same:

* The value of the item is in the collectible packaging, not in the wine/tobacco itself.

* The listing description should state that the package has not been opened, but that the twine/tobacco within is not for consumption.

* The collectible tobacco packaging must not be available at any retail outlet, and packaging must have a value that substantially exceeds the current retail price of that wine/tobacco product in the package.

* Sellers must take steps to ensure that the buyer of these collectibles is at least 18 years of age

7. Firearms are strictly regulated by US law and may not be sold on eBay.

8. Satellite and cable TV descramblers are forbidden by the Federal Trade Commission.

9. Animals and wildlife products may not be sold, which includes stuffed birds and pelts from endangered species. There are limited sales of ivory, tortoise shell, marine products and other items relating to animals. This area is quite complex and any would-be seller needs to thoroughly understand the various laws before getting involved in these sales.

10. Event tickets have state-by-state laws that make their sale complex. Some states, for instance, forbid anyone to make more than a few dollars in profit (or no profit at all) on the resale of tickets. For instance, Florida law states that tickets can be resold at no more than face value plus $1. In such states, these regulations apply only to buyers and sellers located in the same state as the actual event, meaning if a seller lives in Florida, he can’t profit from ticket sales to Florida events. However, if he lives in any of the other 39 states, this restriction doesn’t apply.

11. Listing a catalog of items that a seller offers for sale is forbidden. The only catalogs legally sold on eBay are collectible kinds, such as an old Sears Roebuck or Montgomery Wards catalog that is memorabilia and doesn’t offer current merchandise for sale.

12. Raffles and prizes are 100% prohibited. According to eBay, such promotions are highly regulated and may be unlawful in many states.

There are other kinds of merchandise that a seller may not sell on eBay, so carefully check eBay rules before listing anything. It’s much better to know the rules in advance of spending money that can’t be recouped.

3 Unusual Formats For Auctions on eBay

eBay 34 Comments »

eBay users are accustomed to only two “standard” formats for
sales on eBay: either the ‘regular’ auction which involves
bidding and waiting; and the Buy It Now, which is an instant
purchase.

But there are three other formats that are less well known.

1. Live Auctions

Before eBay, the traditional auction included live bodies in
chairs and an auctioneer up front (talking so fast he was
frequently unintelligible). Any buyer can still participate
in these live auctions via eBay. Live auctions are a hybrid
- a buyer is ’sort of’ present in a live setting yet is at
home using an Internet connection.

The products for sale are usually expensive and unusual.
There are such items as expensive and unique coins, Asian
art, native American artifacts, incredible jewelry, costly
furniture, memorabilia from major sports stars and even
history. Today, for instance, there are documents signed by
John Quincy Adams, Andrew Jackson, James Madison and Ulysses
Grant (he confides that he was strenuously opposed to the
“wicked” war with Mexico).

If you choose to participate in a live auction, be certain
that you register first because you can’t just drop in on a
whim.

You can find all the details here:
http://www.ebayliveauctions.com

2. Private Auctions

Private auctions are similar to the typical auction that
we’re all familiar with except for one detail - the
identities of the bidders are kept secret. Only the seller
has access to the names.

Why would anyone create a private auction? It’s usually for
one of three reasons:

* The item is quite expensive and buyers might be
uncomfortable having others know they can afford such
merchandise. Their concern about their financial status is
most likely misplaced because it is quite possible to
distance yourself from eBay contact information, but much of
selling is about perception.

* The buyers might be embarrassed by the nature of the
merchandise.

* Some sellers habitually use private auctions to make it
harder for their competition to snoop on them.

3. Restricted Access Auctions

This is usually for sales of “adult” items. The main purpose
is to prevent children from seeing this kind of merchandise,
and is similar to having covers on racy magazines at store
checkouts.

To bid on these items, the buyer must:

* Be 18 years old

* Must have supplied credit card information to eBay.The
theory is that no one under 18 can get a credit card and
therefore cannot get into these sections.

* Agree that he is voluntarily accessing restricted access
auctions

In addition, restricted auctions are excluded from the
Featured pages. So if you are a seller using this format,
your listing will be harder to find.

Even though they are less well known, these three formats
for auctions on eBay still account for tens of millions of
dollars in sales each year. If they suit your business
model, you might consider them.

4 Steps to eBay Affiliate Success

eBay 37 Comments »

Getting started with the eBay affiliate program is as simple as 4 easy
steps. eBay knows you have a business to run, so they have created a step-by-step guide to see you down the road of success. With the eBay Affiliate Program, you could bring in an extra $25,000 a month, as well as gain access to many tools and strategies that will optimize the working of your website, its effectiveness with search engines and on the Web in general. Getting started in a successful venture has never been so easy.

Step# 1

To register for the eBay Affiliate Program simply to go http://affiliates.ebay.com/ and do a little research. When you have seen the unlimited opportunities for success that the eBay Affiliate program affords its members, you will next want to click on the ‘API Program Join Now’ button. At this point you will be prompted to select the platform you would like to join with. The platform you choose will influence the tier and type of business your eBay Affiliate Status becomes. Each platform offers unique advantages, and should be considered carefully. Once you have selected your program platform, simply click the Join Now button for that particular platform.

Step# 2

After you have completed your application, the eBay Affiliate network you
choose will send you an email with your login details and instructions on getting started. The application process itself is easy, and simply requires some information about your business. This information helps eBay optimize the tools and guidelines they provide you for your success. The application takes only a few minutes, and is not sold to competitors. The Affiliate network you chose will be in touch with your personal information and you can get started with your successful new venture.

Step# 3

Once you have received your password and login information, you can proceed to the affiliate network site http://affiliates.ebay.com/tools/ to find eBay banners, text links, and search boxes. This website offers detailed tracking statistics. The tracking statistics will help you see which products and companies are performing best. This information will help guide you as you develop your affiliation with eBay, and will enable you to make the best decisions for your website’s performance.

Step# 4

The last step to success with the eBay Affiliate Program is to further grow
your eBay strategy using the affiliate website and all of its many features.
The affiliate website will not only get you started down your road to success with eBay, but they will provide you with invaluable tools to maximize your strategy. These tools and kits will help you transition into the affiliate member you want to be, and will continue to keep you updated so you stay current with trends and technology.

These 4 easy steps take you from learning about the eBay Affiliate Program, to being a super successful eBay affiliate.

Getting Great Deals on EBay

eBay 34 Comments »

I love getting a deal. I try to smell them out from miles away. I love frequent garage sales, flea markets, closeouts, and more — but found that I could much better by simply buying through online auctions - if I shop carefully.

Getting a deal out of eBay auctions is an art. Buying from auctions can be a costly proposition or a very economical option depending on your tactics. Buy wisely by learning from my (sometimes costly) experiences.

1. Is the Seller Trustworthy?

Both eBay and Yahoo auctions have seller ratings. Read these and their associated reviews. If the seller has a great rating from buying and a poor one from selling, you probably don’t want to buy from them. Look at both praises and complaints as they may or may not apply to what you are bidding on.

2. Read the Description Throughly

It is very easy to read what you want to see in an eBay auction rather than what is actually written there. Read both what is in the eBay description and what is NOT in the description. Often your mind will want to fill in details with what is your dream interpretation. You need to re-read the description until you find out whether what you are searching for and what the seller is selling match.

* Used or New?

Is the item you are buying used or new? If it doesn’t say new, you are most likely buying something that is used.

* Real or Fake

Is the item you are interested in “real” gold, sterling silver or pearls? For example, a description saying: “gold necklace for sale” does NOT say 14 kt gold or 18kt gold. That most likely means a gold COLORED necklace which may or may not have actual gold metal. This also applies to pearls as many call plastic fake pearls simply “pearls”.

If the seller is selling beads, those beads could be plastic, glass, stone, scrap metal, crystal, chips, wood, clay, gemstone or some other material.

* Item Details

Does the eBay description really say how much you are getting, how long the item is, and quality of the item? Selling by the pound can be a great deal - or a horrible deal.

* Beware of Hidden Costs

Look at shipping and handling costs. I’ve seen many penny auctions that have $13 or more shipping. Some auctions even have handling fees.

* How Fast Will it Ship?

I’ve been seeing a fair amount of auctions that note that the product will ship in 2 months or that shipping time is 2 months. If you are buying for a particular holiday, be sure that you will get the item in time.

3. Is it a Bargain For You?

Many times an eBay auction will say that the items are “worth $XXX”. In many cases, that price is inflated. Often you can find similar items much cheaper than “$XXX” at normal stores. (However, the auction price may still be cheaper than you can by elsewhere - it really helps to know how much you usually pay for items!) If you are only interested in some of the items in an auction, adjust your bid to reflect how much you are willing to pay for just those items unless you plan to sell the rest as that is how much you would pay for it elsewhere.

4. Auction Fever

Compare prices on the net at the same time to avoid overpaying. Know that usually you can get the item later elsewhere. Wise buyers know to walk away when the price is higher than the item is worth to them.

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